How in the world do you avoid a Panda Slap?
Out of the millions of pages talking about the subject, I just decided to go to Google itself to look for a solution to this scary epidemic for low quality sites. Google has been kind enough to share a lot of information about the subject and I will give you the most relevant one.
The 23 bullet points in reality are questions that many users could ask on visiting a particular webpage, and are questions in the Google mindset that guided them through the update process:
- Would you trust the information presented in this article?
- Is this article written by an expert or enthusiast who knows the topic well, or is it shallower in nature?
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Would you be comfortable giving your credit card information to this site?
- Does this article have spelling, stylistic, or factual errors?
- Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
- Does the article provide original content or information, original reporting, original research, or original analysis?
- Does the page provide substantial value when compared to other pages in search results?
- How much quality control is done on content?
- Does the article describe both sides of a story?
- Is the site a recognized authority on its topic?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- Was the article edited well, or does it appear sloppy or hastily produced?
- For a health related query, would you trust information from this site?
- Would you recognize this site as an authoritative source when mentioned by name?
- Does this article provide a complete or comprehensive description of the topic?
- Does this article contain insightful analysis or interesting information that is beyond obvious?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- Does this article have an excessive amount of ads that distract from or interfere with the main content?
- Would you expect to see this article in a printed magazine, encyclopedia or book?
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
- Are the pages produced with great care and attention to detail vs. less attention to detail?
- Would users complain when they see pages from this site? (Taken from Google) I consider these questions the solution to the scary epidemic of the Google Slap. As you can see, Google focuses on CONTENT. That is the most important thing to look at on all these questions. I know there are a lot of marketers online that do all what it takes to game the Google search results and position their low quality sites for commercial purposes and not for real solution purposes. What I have decided to do to avoid a Panda Slap is “Hugging the Panda” (Give to Google what they want: High Quality Sites, especially on the Content). it’s something absolute possible, we might spend a little bit more time to create highly quality sites with the greatest content; we might spend a little bit of more money to do so, but at the end, we will learn to do something that a really low amount of marketers now know how to do, and we can make a lot of more money because of it.