How in the world do you avoid a Penguin Slap?
The best links are those that people built for you naturally. But if you want to speed up the process you can still do it by yourself, but YOU HAVE TO BE NATURAL. That’s the great part of link building nowadays, you don’t have to leave your life in the computer to build them, because Google wants to see they grow naturally. In order to avoid the Penguin slap you MUST AVOID:
-Lists of keywords without substantial added value
-Blocks of text listing cities and states a webpage is trying to rank for
-Repeating the same words or phrases so often that it sounds unnatural.
-Buying or selling links that pass PageRank (do-follow links). This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link
-Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking
-Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
-Using automated programs or services to create links to your site
-Text advertisements that pass PageRank
-Advertorials or native advertising where payment is received for articles that
include links that pass PageRank
-Links with optimized anchor text in articles or press releases distributed on other sites. For example: There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.
- Low-quality directory or bookmark site links
- Links embedded in widgets that are distributed across various sites, for example: Visitors to this page: 1,472 car insurance
- Widely distributed links in the footers of various sites
- Forum comments with optimized links in the post or signature, for example: Thanks, that’s great info! – Paul Paul’s pizza san Diego pizza best pizza san Diego
- PPC (pay-per-click) advertising links that pass PageRank to the buyer of the ad. (Taken from Google) If you participate in any of these linking activities, let me tell you that Google is actively looking for these types of sites and is even asking for people to let Google know which sites they are. In a resume what you really have to do is “Hugging the Penguin.” Give to Google what they want: Creating useful, unique, relevant and information-rich content that uses keywords appropriately and in context. The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. My last golden advice to you is BE NATURAL. Spy on the backlinks of every one of those pages already ranked in the top of Google. If they are in the top that easily can mean Google loves their backlinks. This is the only way to see what’s working right now for building links. An amazing tool you can check out is called Open Site Explorer provided by Moz.com
There you will have the great chance to spy on all the types of backlinks every single one of those top pages has built on it. There is not greater way to know what’s working and what isn’t.