Why SEO?
As stated before, Search engine traffic is the greatest traffic ever you could wish to get to your website in order to build a highly successful business over the web that may last years to come. Let me show you some crazy Eye Opening Facts about SEO that will help you to understand why SEO is something that can add unlimited value to your business over the web:
Eye Opening SEO facts:
-Online visitors make frequent use of search engines to find products and content.
-Users believe that the website links at the top of a search engine are the most credible or relevant.
-Top ranking sites make more profit from increased online traffic.
-Users have a tendency to use another search engine, rather than stay on a search engine that has insufficient results on the first page.
-Less than 25% of users search the second page of search engines.
-Over 50% of online buyers purchase products from websites found via search engines.
-Over 60% of users search sites on the first page of search engines.
-Over 80% of users use search engines to find a website.
-Over 70% of users like to use the web to find out about new products.
-70% of the links that search engine users click on are organic.
-80% of users ignore the paid ads, focusing on the organic results.
-Search and e-mail are the top two Internet activities.
-75% of users never scroll past the first page of search results.
-Companies that blog have 434% more indexed pages, and companies with more indexed pages get far more leads.
-81% of businesses consider their blogs to be an important asset to their businesses.
-SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
-A study by Outbrain shows that search is the #1 driver of traffic to content sites, beating social media by more than 300%
-79% of search engine users say they frequently click on the natural search results. In contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored search results.
When you see data like this you really have to believe that there is a lot of money to be made in here. Many people might be talking about it, but very few can really teach how to productively position your business there and make money with it at the same time.
By the end of the 10 articles outlined in this training guide, you will know everything you need to know to be able to scale your business online a lot more with the Search Engines.
Next: What exactly is the Google Panda Update?